{"id":12686,"date":"2023-10-19T10:47:09","date_gmt":"2023-10-19T08:47:09","guid":{"rendered":"https:\/\/nouveau.ohmypress.fr\/?p=12686"},"modified":"2026-10-30T15:55:12","modified_gmt":"2026-10-30T14:55:12","slug":"levenementiel-au-services-des-relations-presse","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2023\/10\/19\/levenementiel-au-services-des-relations-presse\/","title":{"rendered":"L’\u00e9v\u00e9nementiel au service des relations presse"},"content":{"rendered":"
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Un \u00e9v\u00e9nement peut apporter aux journalistes une mati\u00e8re qu\u2019un texte seul ne donne pas : une d\u00e9monstration, des images, des rencontres ou un acc\u00e8s au terrain. Pour servir les relations presse, il doit \u00eatre pens\u00e9 autour d\u2019une information, et pas seulement autour de son programme d\u2019animation.<\/p>\n

Identifier ce que les m\u00e9dias pourront traiter<\/h2>\n

Avant de choisir le lieu ou les intervenants, formulez le sujet. Qu\u2019apprend-on ? Que peut-on montrer ? Quelles personnes peuvent r\u00e9pondre ? Un lancement peut donner lieu \u00e0 une d\u00e9monstration ; une ouverture peut permettre de comprendre une activit\u00e9 et ses enjeux locaux.<\/p>\n

Construire un parcours presse<\/h2>\n

Le temps des journalistes doit \u00eatre pris en compte dans le d\u00e9roul\u00e9. Pr\u00e9parez un accueil identifi\u00e9, des rendez-vous accessibles et des supports regroup\u00e9s. Les possibilit\u00e9s d\u2019interviews et de prises d\u2019images se pr\u00e9voient avec les \u00e9quipes concern\u00e9es.<\/p>\n

Coordonner les messages et la logistique<\/h2>\n

Les contraintes de production ne doivent pas faire dispara\u00eetre le sujet. Un conducteur partag\u00e9 aide \u00e0 articuler les interventions, les visites et les questions. Les porte-parole ont besoin de conna\u00eetre les informations qu\u2019ils doivent expliquer.<\/p>\n

Dans l\u2019\u00e9cosyst\u00e8me Oh My, les comp\u00e9tences \u00e9v\u00e9nementielles de Oh My Event<\/a> peuvent compl\u00e9ter le travail de pr\u00e9paration m\u00e9dias selon le p\u00e9rim\u00e8tre du projet.<\/p>\n

Pr\u00e9voir les suites<\/h2>\n

Apr\u00e8s la rencontre, transmettez les \u00e9l\u00e9ments demand\u00e9s et restez disponible. Une belle r\u00e9ception ne garantit ni pr\u00e9sence journalistique ni retomb\u00e9e. Le bilan doit distinguer les \u00e9changes r\u00e9alis\u00e9s des publications obtenues.<\/p>\n

D\u00e9couvrez notre accompagnement en \u00e9v\u00e9nements presse<\/a> et la pr\u00e9paration des intervenants en m\u00e9dia-training<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment un \u00e9v\u00e9nement peut nourrir vos relations presse : actualit\u00e9, exp\u00e9riences et contenus \u00e0 proposer aux journalistes pour valoriser votre projet.<\/p>","protected":false},"author":1,"featured_media":12749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\n\u00c9v\u00e9nementiel et relations presse : quels liens ? | Oh My Press<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment un \u00e9v\u00e9nement peut nourrir vos relations presse : actualit\u00e9, exp\u00e9riences et contenus \u00e0 proposer aux journalistes pour valoriser votre projet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ohmypress.fr\/en\/2023\/10\/19\/levenementiel-au-services-des-relations-presse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nementiel et relations presse : quels liens ? 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