{"id":12833,"date":"2023-05-25T12:25:15","date_gmt":"2023-05-25T10:25:15","guid":{"rendered":"https:\/\/nouveau.ohmypress.fr\/?p=12833"},"modified":"2026-10-30T15:56:45","modified_gmt":"2026-10-30T14:56:45","slug":"comment-ecrire-un-communique-de-presse-qui-va-interesser-les-journalistes","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2023\/05\/25\/comment-ecrire-un-communique-de-presse-qui-va-interesser-les-journalistes\/","title":{"rendered":"Comment \u00e9crire un communiqu\u00e9 de presse qui va int\u00e9resser les journalistes ?"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Un communiqu\u00e9 bien pr\u00e9sent\u00e9 peut rester sans r\u00e9ponse si le sujet n\u2019apporte aucune information aux lecteurs du m\u00e9dia. <strong>Pour int\u00e9resser un journaliste, travaillez d\u2019abord l\u2019angle : ce qui est nouveau, pertinent et d\u00e9montrable.<\/strong><\/p>\n<h2>Passer de votre annonce \u00e0 un sujet<\/h2>\n<p>\u00ab Nous lan\u00e7ons une offre \u00bb d\u00e9crit une action de l\u2019entreprise. Pour construire une proposition \u00e9ditoriale, cherchez le changement qu\u2019elle r\u00e9v\u00e8le : un besoin qui \u00e9volue, une difficult\u00e9 \u00e0 r\u00e9soudre ou une approche diff\u00e9rente. Le lien doit \u00eatre r\u00e9el et \u00e9tay\u00e9, pas ajout\u00e9 pour suivre une tendance.<\/p>\n<h2>Adapter l\u2019angle au m\u00e9dia<\/h2>\n<p>Une r\u00e9daction locale peut s\u2019int\u00e9resser \u00e0 un lieu, une activit\u00e9 ou des acteurs du territoire. Un m\u00e9dia professionnel recherchera peut-\u00eatre une dimension technique ou sectorielle. Le m\u00eame fait peut ainsi \u00eatre pr\u00e9sent\u00e9 avec des entr\u00e9es diff\u00e9rentes, tout en conservant les m\u00eames informations v\u00e9rifi\u00e9es.<\/p>\n<h2>Apporter des preuves et des interlocuteurs<\/h2>\n<ul>\n<li>Des faits pr\u00e9cis plut\u00f4t que des superlatifs.<\/li>\n<li>Des chiffres dont la source et le p\u00e9rim\u00e8tre sont clairs.<\/li>\n<li>Un exemple concret pour expliquer le sujet.<\/li>\n<li>Une personne disponible et capable de r\u00e9pondre.<\/li>\n<li>Des visuels utiles au traitement envisag\u00e9.<\/li>\n<\/ul>\n<h2>\u00c9valuer la pertinence avant d\u2019envoyer<\/h2>\n<p>Posez trois questions : qu\u2019apprend-on ? Pourquoi maintenant ? Pourquoi ce journaliste ? Si les r\u00e9ponses restent vagues, retravaillez le sujet avant la diffusion. Une relance ne remplace pas une information manquante.<\/p>\n<h2>Soigner ensuite la forme<\/h2>\n<p>Une fois l\u2019angle d\u00e9fini, organisez le texte pour que l\u2019annonce soit comprise d\u00e8s les premi\u00e8res lignes. Notre guide sur la <a href=\"\/en\/2024\/04\/18\/comment-rediger-un-communique-de-presse\/\">structure du communiqu\u00e9 de presse<\/a> d\u00e9taille cette \u00e9tape.<\/p>\n<p>Oh My Press accompagne la recherche d\u2019angle, la r\u00e9daction et le ciblage dans ses <a href=\"\/en\/relations-presse\/\">missions de relations presse<\/a>, sans garantie de publication.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Angle, informations utiles et structure : d\u00e9couvrez comment \u00e9crire un communiqu\u00e9 de presse capable de retenir l\u2019attention des journalistes.<\/p>","protected":false},"author":1,"featured_media":12744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiqu\u00e9 de presse : int\u00e9resser les journalistes | Oh My Press<\/title>\n<meta name=\"description\" content=\"Angle, informations utiles et structure : d\u00e9couvrez comment \u00e9crire un communiqu\u00e9 de presse capable de retenir l\u2019attention des journalistes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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