{"id":12854,"date":"2024-04-18T10:28:15","date_gmt":"2024-04-18T08:28:15","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12854"},"modified":"2026-10-30T15:55:08","modified_gmt":"2026-10-30T14:55:08","slug":"comment-rediger-un-communique-de-presse","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/comment-rediger-un-communique-de-presse\/","title":{"rendered":"Comment r\u00e9diger un communiqu\u00e9 de presse"},"content":{"rendered":"
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Un communiqu\u00e9 de presse pr\u00e9sente une actualit\u00e9 pr\u00e9cise dans un format facile \u00e0 exploiter par un journaliste.<\/strong> Sa structure doit permettre d\u2019identifier imm\u00e9diatement l\u2019annonce, les faits utiles et la personne \u00e0 contacter.<\/p>\n

D\u00e9finir l\u2019information avant de r\u00e9diger<\/h2>\n

R\u00e9sumez ce qui change en une phrase. Une ouverture, un lancement ou un partenariat ne se pr\u00e9sentent pas de la m\u00eame fa\u00e7on. R\u00e9unissez les noms, dates, lieux, chiffres et sources n\u00e9cessaires avant de travailler le style.<\/p>\n

Utiliser une structure lisible<\/h2>\n
    \n
  1. Un titre informatif<\/strong> qui annonce le fait nouveau.<\/li>\n
  2. Un court r\u00e9sum\u00e9<\/strong> pour comprendre qui fait quoi, o\u00f9 et quand.<\/li>\n
  3. Un d\u00e9veloppement<\/strong> qui apporte le contexte, les d\u00e9tails et les preuves.<\/li>\n
  4. Une citation utile<\/strong>, si elle apporte un \u00e9clairage attribuable.<\/li>\n
  5. Une pr\u00e9sentation de l\u2019entreprise<\/strong> et un contact presse disponible.<\/li>\n<\/ol>\n

    \u00c9crire pour \u00eatre compris<\/h2>\n

    Privil\u00e9giez les phrases simples et les faits. Expliquez les termes techniques et \u00e9vitez les superlatifs sans justification. Distinguez les r\u00e9sultats obtenus des objectifs annonc\u00e9s. Un journaliste doit pouvoir \u00e9valuer l\u2019information sans d\u00e9coder un argumentaire commercial.<\/p>\n

    Relire et pr\u00e9parer les ressources<\/h2>\n

    V\u00e9rifiez les coordonn\u00e9es, les noms propres, les dates et la coh\u00e9rence des chiffres. Pr\u00e9parez des visuels document\u00e9s et les sources utiles. Les informations essentielles doivent rester accessibles sans fichier trop lourd ni recherche compliqu\u00e9e.<\/p>\n

    Adapter la diffusion<\/h2>\n

    La qualit\u00e9 du texte ne remplace pas le ciblage. S\u00e9lectionnez les journalistes concern\u00e9s et expliquez bri\u00e8vement pourquoi le sujet peut les int\u00e9resser.<\/p>\n

    Pour travailler cet aspect, lisez comment choisir un angle qui int\u00e9resse les journalistes<\/a>. Oh My Press accompagne la r\u00e9daction et la diffusion de vos communiqu\u00e9s de presse<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"

    Objectif, structure, informations cl\u00e9s et diffusion : d\u00e9couvrez les \u00e9tapes pour r\u00e9diger un communiqu\u00e9 de presse clair et utile aux journalistes.<\/p>","protected":false},"author":1,"featured_media":12932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nR\u00e9diger un communiqu\u00e9 de presse : les \u00e9tapes | Oh My Press<\/title>\n<meta name=\"description\" content=\"Objectif, structure, informations cl\u00e9s et diffusion : d\u00e9couvrez les \u00e9tapes pour r\u00e9diger un communiqu\u00e9 de presse clair et utile aux journalistes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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