{"id":12863,"date":"2024-04-18T10:31:52","date_gmt":"2024-04-18T08:31:52","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12863"},"modified":"2026-10-30T15:54:01","modified_gmt":"2026-10-30T14:54:01","slug":"comment-choisir-le-bon-journaliste","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/comment-choisir-le-bon-journaliste\/","title":{"rendered":"Comment choisir le bon journaliste ?"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Le bon journaliste est celui dont les sujets et le public correspondent \u00e0 l\u2019information que vous proposez.<\/strong> Un titre de poste ou le nom d\u2019un grand m\u00e9dia ne suffisent pas pour construire une liste de contacts pertinente.<\/p>\n<h2>Pr\u00e9ciser votre sujet et vos publics<\/h2>\n<p>Que souhaitez-vous faire conna\u00eetre : une innovation technique, une ouverture locale, une \u00e9volution d\u2019entreprise ou une expertise ? Le sujet d\u00e9termine les rubriques et les m\u00e9dias \u00e0 explorer. Identifiez aussi les publics qui doivent comprendre cette information.<\/p>\n<h2>Lire les publications r\u00e9centes<\/h2>\n<p>Consultez les articles ou \u00e9missions du journaliste. Vous pourrez v\u00e9rifier ses th\u00e8mes, son niveau de sp\u00e9cialisation et sa mani\u00e8re d\u2019aborder les sujets. Cette lecture permet d\u2019expliquer en quoi votre proposition correspond \u00e0 son travail, sans personnalisation artificielle.<\/p>\n<h2>Choisir un angle adapt\u00e9<\/h2>\n<p>Un m\u00e9dia \u00e9conomique local et une publication professionnelle peuvent s\u2019int\u00e9resser \u00e0 la m\u00eame entreprise pour des raisons diff\u00e9rentes. Pr\u00e9parez une entr\u00e9e li\u00e9e \u00e0 leurs lecteurs, avec les faits et les interlocuteurs appropri\u00e9s.<\/p>\n<h2>Pr\u00e9parer une prise de contact utile<\/h2>\n<ul>\n<li>Un objet de message qui annonce clairement l\u2019information.<\/li>\n<li>Une pr\u00e9sentation courte de ce qui est nouveau.<\/li>\n<li>Les \u00e9l\u00e9ments v\u00e9rifiables disponibles.<\/li>\n<li>Une proposition d\u2019\u00e9change ou de ressources, si elle est pertinente.<\/li>\n<\/ul>\n<h2>Relancer avec discernement<\/h2>\n<p>Une relance peut apporter une date, un nouvel \u00e9l\u00e9ment ou une possibilit\u00e9 d\u2019interview. R\u00e9p\u00e9ter la m\u00eame demande sur plusieurs canaux n\u2019am\u00e9liore pas la pertinence du sujet. Le journaliste reste libre d\u2019y donner suite.<\/p>\n<p>D\u00e9couvrez comment Oh My Press pr\u00e9pare le <a href=\"\/en\/relations-presse\/\">ciblage et les \u00e9changes avec les m\u00e9dias<\/a>, ou <a href=\"\/en\/contact\/\">pr\u00e9sentez-nous votre actualit\u00e9<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Objectifs, audience, sp\u00e9cialit\u00e9 et ligne \u00e9ditoriale : d\u00e9couvrez comment cibler les journalistes pertinents pour votre actualit\u00e9 et vos relations presse.<\/p>","protected":false},"author":1,"featured_media":12915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment choisir les journalistes \u00e0 contacter ? 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