{"id":12869,"date":"2024-04-18T10:55:51","date_gmt":"2024-04-18T08:55:51","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12869"},"modified":"2026-10-30T15:53:50","modified_gmt":"2026-10-30T14:53:50","slug":"les-differents-types-de-medias-et-leurs-roles","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/","title":{"rendered":"Les diff\u00e9rents types de m\u00e9dias et leurs r\u00f4les"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Presse \u00e9crite, radio, t\u00e9l\u00e9vision, sites d\u2019information, newsletters ou podcasts : chaque format offre des possibilit\u00e9s diff\u00e9rentes pour raconter un sujet. Dans une campagne RP, le choix doit partir de l\u2019information \u00e0 transmettre et du public \u00e0 toucher.<\/p>\n<h2>La presse \u00e9crite et ses formats num\u00e9riques<\/h2>\n<p>Un journal ou un magazine peut proposer des articles de fond, des interviews ou des rubriques sp\u00e9cialis\u00e9es. Ses d\u00e9clinaisons web ne reprennent pas n\u00e9cessairement les m\u00eames contenus. \u00c9tudiez les sujets r\u00e9ellement publi\u00e9s et les ressources demand\u00e9es par la r\u00e9daction.<\/p>\n<h2>La radio et les formats audio<\/h2>\n<p>L\u2019audio repose sur une parole compr\u00e9hensible sans support visuel. Un interlocuteur capable d\u2019expliquer simplement un sujet et de r\u00e9pondre avec des exemples facilite l\u2019\u00e9change. Le temps disponible et le format doivent \u00eatre connus avant l\u2019intervention.<\/p>\n<h2>La t\u00e9l\u00e9vision et la vid\u00e9o<\/h2>\n<p>Un sujet film\u00e9 n\u00e9cessite des images et des situations \u00e0 montrer. Une d\u00e9monstration, un site ou une activit\u00e9 peuvent donner de la mati\u00e8re \u00e0 un reportage. Une annonce uniquement abstraite ne se traite pas de la m\u00eame fa\u00e7on.<\/p>\n<h2>Les m\u00e9dias sp\u00e9cialis\u00e9s<\/h2>\n<p>Une publication professionnelle ou sectorielle s\u2019adresse \u00e0 un public pr\u00e9cis. Elle peut \u00eatre pertinente pour une expertise, une innovation ou une \u00e9volution de march\u00e9. Le niveau de d\u00e9tail doit correspondre aux connaissances de ses lecteurs.<\/p>\n<h2>Choisir les supports selon votre objectif<\/h2>\n<p>V\u00e9rifiez la ligne \u00e9ditoriale, les publics et le format avant de prendre contact. Le nombre de supports vis\u00e9s ne suffit pas \u00e0 appr\u00e9cier la qualit\u00e9 du ciblage.<\/p>\n<p>D\u00e9couvrez notre travail en <a href=\"\/en\/relations-presse\/\">strat\u00e9gie et diffusion RP<\/a>, ainsi que le <a href=\"\/en\/media-training\/\">m\u00e9dia-training<\/a> pour pr\u00e9parer les formats d\u2019interview.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.<\/p>","protected":false},"author":1,"featured_media":12926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press<\/title>\n<meta name=\"description\" content=\"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press\" \/>\n<meta property=\"og:description\" content=\"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/\" \/>\n<meta property=\"og:site_name\" content=\"Oh My Press\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T08:55:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T14:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OMC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OMC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/\"},\"author\":{\"name\":\"OMC\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/#\\\/schema\\\/person\\\/cb8bff4191b53d11520612e4eecb0c4e\"},\"headline\":\"Les diff\u00e9rents types de m\u00e9dias et leurs r\u00f4les\",\"datePublished\":\"2024-04-18T08:55:51+00:00\",\"dateModified\":\"2026-10-30T14:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/\"},\"wordCount\":309,\"image\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ohmypress.fr\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ohmypress-articles-differents-media.jpg\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/\",\"url\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/\",\"name\":\"Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ohmypress.fr\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ohmypress-articles-differents-media.jpg\",\"datePublished\":\"2024-04-18T08:55:51+00:00\",\"dateModified\":\"2026-10-30T14:53:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/#\\\/schema\\\/person\\\/cb8bff4191b53d11520612e4eecb0c4e\"},\"description\":\"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ohmypress.fr\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ohmypress-articles-differents-media.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ohmypress.fr\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ohmypress-articles-differents-media.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/2024\\\/04\\\/18\\\/les-differents-types-de-medias-et-leurs-roles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ohmypress.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les diff\u00e9rents types de m\u00e9dias et leurs r\u00f4les\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.ohmypress.fr\\\/\",\"name\":\"Oh My Press\",\"description\":\"Agence de Relations Presse - Lyon \\\/\\\/ Cailloux-sur-Fontaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ohmypress.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ohmypress.fr\\\/#\\\/schema\\\/person\\\/cb8bff4191b53d11520612e4eecb0c4e\",\"name\":\"OMC\",\"sameAs\":[\"https:\\\/\\\/nouveau.ohmypress.fr\"],\"url\":\"https:\\\/\\\/www.ohmypress.fr\\\/en\\\/author\\\/omc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press","description":"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/","og_locale":"en_US","og_type":"article","og_title":"Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press","og_description":"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.","og_url":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/","og_site_name":"Oh My Press","article_published_time":"2024-04-18T08:55:51+00:00","article_modified_time":"2026-10-30T14:53:50+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg","type":"image\/jpeg"}],"author":"OMC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OMC","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#article","isPartOf":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/"},"author":{"name":"OMC","@id":"https:\/\/www.ohmypress.fr\/#\/schema\/person\/cb8bff4191b53d11520612e4eecb0c4e"},"headline":"Les diff\u00e9rents types de m\u00e9dias et leurs r\u00f4les","datePublished":"2024-04-18T08:55:51+00:00","dateModified":"2026-10-30T14:53:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/"},"wordCount":309,"image":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg","articleSection":["Non class\u00e9"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/","url":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/","name":"Les types de m\u00e9dias et leurs r\u00f4les | Oh My Press","isPartOf":{"@id":"https:\/\/www.ohmypress.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#primaryimage"},"image":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg","datePublished":"2024-04-18T08:55:51+00:00","dateModified":"2026-10-30T14:53:50+00:00","author":{"@id":"https:\/\/www.ohmypress.fr\/#\/schema\/person\/cb8bff4191b53d11520612e4eecb0c4e"},"description":"Presse \u00e9crite, radio, t\u00e9l\u00e9vision et m\u00e9dias num\u00e9riques : d\u00e9couvrez leurs r\u00f4les et leurs sp\u00e9cificit\u00e9s pour mieux orienter votre communication.","breadcrumb":{"@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#primaryimage","url":"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg","contentUrl":"https:\/\/www.ohmypress.fr\/wp-content\/uploads\/2024\/04\/ohmypress-articles-differents-media.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/www.ohmypress.fr\/2024\/04\/18\/les-differents-types-de-medias-et-leurs-roles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ohmypress.fr\/"},{"@type":"ListItem","position":2,"name":"Les diff\u00e9rents types de m\u00e9dias et leurs r\u00f4les"}]},{"@type":"WebSite","@id":"https:\/\/www.ohmypress.fr\/#website","url":"https:\/\/www.ohmypress.fr\/","name":"Oh My Press","description":"Agence de Relations Presse - Lyon \/\/ Cailloux-sur-Fontaines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ohmypress.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ohmypress.fr\/#\/schema\/person\/cb8bff4191b53d11520612e4eecb0c4e","name":"OMC","sameAs":["https:\/\/nouveau.ohmypress.fr"],"url":"https:\/\/www.ohmypress.fr\/en\/author\/omc\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/posts\/12869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/comments?post=12869"}],"version-history":[{"count":8,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/posts\/12869\/revisions"}],"predecessor-version":[{"id":13085,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/posts\/12869\/revisions\/13085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/media\/12926"}],"wp:attachment":[{"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/media?parent=12869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/categories?post=12869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ohmypress.fr\/en\/wp-json\/wp\/v2\/tags?post=12869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}