{"id":12880,"date":"2024-04-18T11:14:34","date_gmt":"2024-04-18T09:14:34","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12880"},"modified":"2026-10-30T15:57:35","modified_gmt":"2026-10-30T14:57:35","slug":"presse-papier-ou-presse-numerique-quel-format-choisir","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/presse-papier-ou-presse-numerique-quel-format-choisir\/","title":{"rendered":"Presse papier ou presse num\u00e9rique : Quel format choisir ?"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Presse papier et presse num\u00e9rique ne s\u2019opposent pas syst\u00e9matiquement.<\/strong> Un m\u00eame m\u00e9dia peut proposer un journal, un site et une newsletter. Pour une campagne de relations presse, le bon choix d\u00e9pend du public recherch\u00e9 et de la fa\u00e7on dont le sujet peut \u00eatre trait\u00e9.<\/p>\n<h2>Commencer par les lecteurs<\/h2>\n<p>Avant de choisir un support, pr\u00e9cisez qui doit comprendre votre information : des d\u00e9cideurs d\u2019un secteur, des habitants d\u2019un territoire ou des utilisateurs d\u2019un produit. Une publication sp\u00e9cialis\u00e9e peut \u00eatre plus pertinente pour votre objectif qu\u2019un support plus large.<\/p>\n<h2>Adapter les ressources au format<\/h2>\n<p>Pour le papier, les contraintes de bouclage, de place et d\u2019illustration doivent \u00eatre prises en compte. Pour le web, une r\u00e9daction peut avoir besoin de liens vers des sources, de visuels adapt\u00e9s ou d\u2019\u00e9l\u00e9ments compl\u00e9mentaires. Dans les deux cas, fournissez des informations pr\u00e9cises et un contact disponible.<\/p>\n<h2>Penser compl\u00e9mentarit\u00e9<\/h2>\n<p>Le traitement imprim\u00e9 et la publication en ligne peuvent toucher des usages diff\u00e9rents. Il faut toutefois v\u00e9rifier le dispositif r\u00e9el du m\u00e9dia : \u00eatre cit\u00e9 dans un num\u00e9ro ne signifie pas automatiquement que le sujet sera publi\u00e9 sur son site, et inversement.<\/p>\n<h2>Trois crit\u00e8res pour construire votre ciblage<\/h2>\n<ul>\n<li><strong>Pertinence \u00e9ditoriale :<\/strong> le m\u00e9dia traite-t-il ce type de sujet ?<\/li>\n<li><strong>Audience :<\/strong> ses lecteurs correspondent-ils \u00e0 vos publics ?<\/li>\n<li><strong>Calendrier :<\/strong> votre information peut-elle \u00eatre propos\u00e9e \u00e0 temps pour le format vis\u00e9 ?<\/li>\n<\/ul>\n<p>Oh My Press travaille le ciblage \u00e0 partir de votre sujet et de vos objectifs. D\u00e9couvrez nos <a href=\"\/en\/relations-presse\/\">prestations de relations presse<\/a> et notre approche des <a href=\"\/en\/strategie-digitale\/\">m\u00e9dias en ligne<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Presse papier ou num\u00e9rique : d\u00e9couvrez les sp\u00e9cificit\u00e9s de chaque format pour comprendre leurs usages et adapter votre communication m\u00e9dias.<\/p>","protected":false},"author":1,"featured_media":12910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presse papier ou num\u00e9rique : quel format choisir ? 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