{"id":12884,"date":"2024-04-18T11:19:25","date_gmt":"2024-04-18T09:19:25","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12884"},"modified":"2026-10-30T15:57:28","modified_gmt":"2026-10-30T14:57:28","slug":"limpact-des-medias-sociaux-sur-le-journalisme","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/limpact-des-medias-sociaux-sur-le-journalisme\/","title":{"rendered":"L\u2019impact des m\u00e9dias sociaux sur le journalisme."},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les m\u00e9dias sociaux permettent de rep\u00e9rer des sujets, des t\u00e9moignages et des r\u00e9actions, puis de diffuser une information aupr\u00e8s de diff\u00e9rentes communaut\u00e9s. Pour une entreprise qui contacte les journalistes, ils sont \u00e0 la fois un outil de veille et un espace o\u00f9 ses prises de parole peuvent \u00eatre examin\u00e9es.<\/p>\n<h2>Une source de pistes, pas une preuve suffisante<\/h2>\n<p>Une vid\u00e9o ou un message partag\u00e9 peut signaler un sujet. Son origine, son contexte et les faits rapport\u00e9s restent \u00e0 v\u00e9rifier. Une publication tr\u00e8s relay\u00e9e ne remplace pas une source identifiable ni des \u00e9l\u00e9ments permettant de comprendre ce qui s\u2019est pass\u00e9.<\/p>\n<h2>Des \u00e9changes plus directs<\/h2>\n<p>Les journalistes peuvent publier leurs travaux, interroger une communaut\u00e9 ou expliquer leur d\u00e9marche. Pour les entreprises, suivre ces publications aide \u00e0 conna\u00eetre les sujets trait\u00e9s et les formats privil\u00e9gi\u00e9s. Cela ne transforme pas chaque compte en canal de prospection.<\/p>\n<h2>Ce que cela change pour vos relations presse<\/h2>\n<ul>\n<li>V\u00e9rifiez que vos informations publiques sont coh\u00e9rentes avec votre communiqu\u00e9.<\/li>\n<li>Rendez les sources et les visuels utiles faciles \u00e0 retrouver.<\/li>\n<li>Adressez une proposition li\u00e9e aux sujets du journaliste, sans multiplier les messages sur tous ses comptes.<\/li>\n<li>R\u00e9pondez avec des faits lorsqu\u2019une pr\u00e9cision est demand\u00e9e.<\/li>\n<\/ul>\n<h2>Publication de marque et information journalistique<\/h2>\n<p>Votre entreprise ma\u00eetrise ce qu\u2019elle publie sur ses propres comptes. Une r\u00e9daction conserve sa ligne \u00e9ditoriale et ses choix de traitement. Respecter cette diff\u00e9rence \u00e9vite de pr\u00e9senter un contenu de marque comme une couverture ind\u00e9pendante.<\/p>\n<p>D\u00e9couvrez comment nous articulons les contenus et les <a href=\"\/en\/strategie-digitale\/\">relations presse digitales<\/a>. Notre article sur les <a href=\"\/en\/2023\/07\/31\/comment-les-reseaux-sociaux-ont-fait-evoluer-les-relations-presse\/\">r\u00e9seaux sociaux dans une campagne RP<\/a> compl\u00e8te cette lecture du c\u00f4t\u00e9 des entreprises.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment les m\u00e9dias sociaux transforment-ils le journalisme ? D\u00e9couvrez leurs effets sur la diffusion de l\u2019information, les sources et le travail des r\u00e9dactions.<\/p>","protected":false},"author":1,"featured_media":12902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9dias sociaux et journalisme : quels impacts ? | Oh My Press<\/title>\n<meta name=\"description\" content=\"Comment les m\u00e9dias sociaux transforment-ils le journalisme ? 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