{"id":12886,"date":"2024-04-18T11:21:43","date_gmt":"2024-04-18T09:21:43","guid":{"rendered":"https:\/\/ohmypress.fr\/?p=12886"},"modified":"2026-10-30T15:57:24","modified_gmt":"2026-10-30T14:57:24","slug":"quest-ce-quun-evenement-presse","status":"publish","type":"post","link":"https:\/\/www.ohmypress.fr\/en\/2024\/04\/18\/quest-ce-quun-evenement-presse\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un \u00e9v\u00e9nement presse ?"},"content":{"rendered":"<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Un \u00e9v\u00e9nement presse est une rencontre organis\u00e9e pour pr\u00e9senter une information aux journalistes et leur permettre de la traiter.<\/strong> Il peut s\u2019agir d\u2019une conf\u00e9rence, d\u2019une visite, d\u2019un entretien ou d\u2019une d\u00e9monstration. Le format doit servir le sujet.<\/p>\n<h2>Quelle information justifie une rencontre ?<\/h2>\n<p>Un nouveau lieu \u00e0 d\u00e9couvrir, une innovation \u00e0 montrer ou un projet r\u00e9unissant plusieurs acteurs peuvent donner mati\u00e8re \u00e0 un rendez-vous. La question \u00e0 poser avant d\u2019inviter : que pourra apprendre, voir ou interviewer le journaliste qu\u2019un simple envoi ne lui permettrait pas de comprendre aussi bien ?<\/p>\n<h2>Choisir le format adapt\u00e9<\/h2>\n<ul>\n<li><strong>La conf\u00e9rence ou le point presse<\/strong> rassemble les interlocuteurs autour d\u2019une annonce et d\u2019un temps de questions.<\/li>\n<li><strong>La visite de site<\/strong> donne acc\u00e8s au terrain, aux \u00e9quipes et \u00e0 des images.<\/li>\n<li><strong>L\u2019entretien cibl\u00e9<\/strong> favorise un \u00e9change approfondi sur un sujet sp\u00e9cialis\u00e9.<\/li>\n<li><strong>La d\u00e9monstration<\/strong> aide \u00e0 expliquer un produit ou un proc\u00e9d\u00e9.<\/li>\n<\/ul>\n<h2>Pr\u00e9parer les journalistes et les intervenants<\/h2>\n<p>L\u2019invitation doit pr\u00e9senter l\u2019information, les personnes disponibles, le lieu et le d\u00e9roul\u00e9. Pr\u00e9parez les faits, les visuels et un contact capable de r\u00e9pondre aux demandes. Les porte-parole ont besoin de messages clairs et de temps pour les questions.<\/p>\n<h2>Apr\u00e8s la rencontre<\/h2>\n<p>Transmettez les \u00e9l\u00e9ments demand\u00e9s et suivez les \u00e9changes. La pr\u00e9sence d\u2019un journaliste ne garantit pas une publication : les r\u00e9dactions restent libres de leurs choix.<\/p>\n<p>Pour pr\u00e9parer le sujet, les invitations et l\u2019accueil m\u00e9dias, d\u00e9couvrez notre accompagnement en <a href=\"\/en\/evenements-presse\/\">organisation d\u2019\u00e9v\u00e9nements presse<\/a>. Pour comprendre quand r\u00e9unir plusieurs journalistes, consultez aussi notre article sur le <a href=\"\/en\/2024\/04\/18\/lutilite-des-conferences-de-presse-comprendre-leur-role-dans-les-relations-publiques\/\">r\u00f4le des conf\u00e9rences de presse<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ce qu\u2019est un \u00e9v\u00e9nement presse, ses objectifs et ses formats : conf\u00e9rence, lancement ou rencontre m\u00e9dias pour pr\u00e9senter une actualit\u00e9 aux journalistes.<\/p>","protected":false},"author":1,"featured_media":12888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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